June 2010
8 posts
Theory behind it all...
I have designed 3 print ads, directed at young women/girls that will be placed in magazines such as Cleo and Comso. These mags are common reads for the target age demographic, so I feel this is the best way to target them. These ads are all about saving time by learning to fix small car problems yourself, so you don’t have to wait on others to help you! I have directed these ads this way as it...
May 2010
6 posts
Refining headlines and ideas...
ABOVE THE LINE x 4
TV: x 1
Mentor/Mentee …create a storyline
Be looked up to
Be admired
Be idolised
Role model
Print: (Cosmo, Cleo, Dolly?) x 2
A dead battery doesn’t have to kill your plans.
A flat doesn’t have to deflate your night.
They’re locked in, doesn’t mean your locked out.
Petrol Station Billboard: x 1
Oil changes don’t have to be slippery situations.
DIY Car...
April 2010
13 posts
Inside my brain...
OK so looking back in my visual diary (where I scratch down all my thoughts and ideas) I have noticed a change in my thought processes and aims for this advertising campaign – especially after speaking to Nathan about it all again this week. I thought I would document this change here.
Last weekend I still had to decide on exactly what it was that I wanted to advertise. With my topic it is quiet...
Brainstorm for last wks interim...
For my interim idea presentation last week I started thinking along the lines of “overconfidence” and “no regard for authority” for my premise. The target market is young, rebellious, immature and influenced – and I thought the tone of voice I might use to communicate with them was, slang; getting on the adolescent level. I felt the best way to get my message across would be though a image/scene...
About "Shift"
Through trying to summarize what my organization is about in my last few posts - I’ve realized that I’m yet to fully describe on my blog, the thinking process behind Shift. I have therefore decided to post this proposal, to give anyone who would like to take the time to read it a full understanding of my Social Project:
What is the Problem?
The problem is the unnecessary and untimely...
Arrive Alive →
So this is the main organization I have found that would be a competitor for Shift, and therefore also the one to beat in terms of advertising campaigns.
Arrive Alive is “the Motor Accidents Authority of NSW (MAA) road safety program for young people.” They have shared some of their advertising slogans and campaign approaches on their website – this is therefore one of the major campaigns I am...
March 2010
18 posts
Prep for Magazine & Newspaper Ads
I felt the most important note to take away from this lecture was; to stick to predetermined size and formats – always making it your own responsibility to double check the specs before creating an ad. Cover your back and do not trust that the client has the right specifications – or you will be left responsible for formatting corrections with out extra pay. Every company will have their own...
"The customer is not a moron"
I think this is a very important thing to remember when creating good adverts. So many times, I have been brainstorming headlines and over worked it to the extent that there is nothing is left to be “got” when the reader reads it! Taking away that “Oh, I get it” moment is baaad! Too much of the strength behind your idea/concept is lost. We need to ensure some of the thinking is left up to the...
What have we learnt so far?
Good advertising is one or all of the following: is new, has an emotional connection and/or builds a sense of trust or a relationship with the target audience.
One of the most important things to remember in doing this, is to tell the truth – there is nothing worse than being let down when you purchase a product and it does not live up to the expectations of its advertisement. In some cases it...
The Cool Hunter →
This is a great source from which I have got a lot of my “Good Advertising” examples from. Check it out - they have everything from cool Adverts, to Architecture, Design, Food, Lifestyle and Gadgets!
“I do not read advertisements. I would spend all of my time wanting things.”
– Archibishop of Canterbury
“Advertising is the greatest art form of the twentieth century.”
– Marshall Mcluhan
...and it begins!
OK so, obviously some different circumstances have caused me to be a little behind on the whole “Social Project” building scene. Never the less, I have to start somewhere! So while I am trying to get my head around all the components of this Major Project; I thought I’d dive in and start exploring (in general) advertisements that have appealed to me in one way another - despite the fact that I...
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