I have established the visual style I plan to use throughout my advertising campaign. It is strongly based on the Graphic language I developed for my pictograms, on Lissa’s Style Sheet. When designing these, I envisioned using the ‘one continuous line’ type graphics/imagery to create an animation – this has proven quiet handy as it translates into a nice idea for a TV advertisement. This visual style also works well on the other mediums and ties them all together nicely.
My work is cut out for me now; in coming up with a way to draw simplistic ‘car related’ images from single/minimal lines. The illustrations need to relate back to my headline ideas - like DIY car maintenance and simple skills like learning how to change a flat tyre.
Here is an example of the kind of line work I plan to use.
