Just been working on tweaking print layouts some more! Here are a few examples of thinner stroke weight and improved positioning for heading and logo. I also tried a slight gradient adding a bit of darker colour to the bottom - epic fail, looked terrible!
As for Guerilla - still working on refining my ideas… Parking bright orange cars around the city sounds like fun! BUT I do need to come up with something with a little bit more substance than just that haha… I really like the potential behind putting bright orange tyre marks on the road - but I will get back to you with exactly how I plan to make that work effectively.