Refining headlines and ideas…
ABOVE THE LINE x 4
TV: x 1
Mentor/Mentee …create a storyline
Be looked up to
Be admired
Be idolised
Role model
Print: (Cosmo, Cleo, Dolly?) x 2
A dead battery doesn’t have to kill your plans.
A flat doesn’t have to deflate your night.
They’re locked in, doesn’t mean your locked out.
Petrol Station Billboard: x 1
Oil changes don’t have to be slippery situations.
DIY Car repairs
DIY Car service
DIY Maintenance
BELOW THE LINE x 2
Petrol Bowser: x 1
They fill your tank, we fill you with knowledge.
Car filled with fuel? Now fill the driver with skills.
Fillin’ your tank?
Re-fuel your skill set/knowledge/awareness
Empty tank?
Need a re-fill?
Car re-fuelled? How about the driver?
Fill up more than your tank.
Air Pressure Station: x 1
Pump up…
Low Pressure? Inflate your skill set
Inflate your tyres, not your ego.
Pump up your tyre, not your head.
Gauge your maturity
Low pressure gauge? How’s your self-esteem?
See how your maturity level compares. (Website)
Feelin’ the pressure?
Gauging pressure?
Inflate your driving skills
Window Cleaning bucket: x 1
Dirty windows? Clear your vision
Obstructed view? Improve your peripherals too
Need a clear view?
Can’t see through your windows?
Vision obstructed? Learn to see better.
Learn to better at seeing.
Re-focus your driving skills
GUERILLA x 2
Tyre Marks: x 1
Pedestrian crossing
Up gutters
Through stop sign
Through traffic lights
Car Part installations: x 1
Out of building walls
Graffiti – Don’t end up here
