Here are my below the line Advertisements.
I know there are only supposed to be 2 Max - according to the brief… but I quite like them as a set! So not sure how ill get round that yet…
They are each designed to be placed on various facilities at a Petrol station. The idea being that people are already there maintaining their vehicles; whether it be filling up with fuel, checking tyre pressure or cleaning their windscreen - so I am targeting them to also think about maintaining the quality of the driver in that vehicle.
I have used words specifically linked to the placement of each ad – “inflate” to be hung on the pressure gauge, “Re-fuel” on the petrol bowser and “clean up” on the little window washing scrubbers! I have then added “…your driving skills” after the word to promote improving yourself as a diver.
This series or Below the Line ads are to market the advanced driving course, within the shift program.
