Theory behind it all…
I have designed 3 print ads, directed at young women/girls that will be placed in magazines such as Cleo and Comso. These mags are common reads for the target age demographic, so I feel this is the best way to target them. These ads are all about saving time by learning to fix small car problems yourself, so you don’t have to wait on others to help you! I have directed these ads this way as it appeals to young women, to not be held back my vehicle trouble that they are unable to fix. We have places to be, people to see and fun times to be had! No girl wants to be stuck with a “broken” car. The ads share the common tagline of “Save TIME. Shift into life.”
I have then designed 2 billboards, directed at young men/boys to be placed on petrol station billboards. There are commonly mechanics located at petrol stations, so I wanted to tap into the fact that people already have ‘car maintenance’ on the brain. These ads are all about saving money by learning to do small maintenance tasks yourself, rather than paying a mechanic loads of cash to do something quiet simple. I have directed these ads at young men because it is very appealing to save all the money you can at this age - all the more to spend on socializing! Boys also take pride in being the DIY type. The ads therefore share the common tagline of “Save MONEY. Shift into life.”
I was originally going to design a TV ad - but I have since realized that I have sort of pulled that out of the blue! I have not established a reason behind choosing that medium for targeting my demographic. As you can see the last two mediums have purpose behind them, I feel they will be much more efficient at reaching my audience the way I want it too – not to mention in the real world; being more efficient to update and develop than a TV based campaign.
