Here is my mockup for a Guerilla advert. It is designed to provoke thought, and be a wake up call for remembering the extreme importance of good driving skills. It shows potential situations you could possibly end up in – and obviously advises against it! I feel guerilla marketing is a fantastic at to target my age demographic. At a young age, no one is interested in ANYTHING boring – things need to be unique, exciting and outrageous to get any sort of attention from a teen. It feel this installation is very successful at creating intrigue and therefore would make seeing this a memorable part of ones day. This in turn means “Shift” is remembered.
It seems the small upload is hard to read on screen… but it says “Dont end up here” this is spray painted in the ground, and the web address on the car. It is done with the orange Shift colour in a graffiti like style.
